A1: Logistics for omnichannel trade


Omnichannel strategy is presently the basic element influencing the development of production and trade companies. During the purchasing process, a customer may swap sales channels or even use several channels at a a time. It is the customer who decides about the place, time and form of contact, purchase delivery or, possibly, return. Omnichannel therefore requires effective cooperation between different functional departments: marketing, sales, customer service and, finally, logistics. Implementing the omnichannel strategy is a source of specific challenges in the area of providing logistic services to customers. The integration of sales channels causes changes to the architecture of logistic processes occurring within the entire company.

•    Key problems related to the provision of logistic services in omnichannel trade
•    New challenges and solutions for "last mile" logistics
•    New requirements of an "omnichannel customer" - how to meet them?
•    Best practices in managing omnichannel trade

Chairperson: ARKADIUSZ KAWA, Poznań University of Economics and Business

Professor extraordinarius at the Poznań School of Economics and Business, employee of the Department of Logistics and Transport at the Poznań University of Economics and Business. Author of three books, including teaching materials for forwarders-logisticians, and of over 160 general and 120 scientific publications. Winner of a competition for internships for young, eminent scientists organised by the Ministry of Science and Higher Education and of a prestigious competition of the Foundation for Polish Science.

 Digitalisation vs. supply chain: Where are we and what's ahead of us?

  • ANDRZEJ PAWLAK, Business Development Director DHL

Responsible for developing business ans building relations with customers of DHL Supply Chain in Poland for three years. Since January 2018, as Business Development Director for Central & Eastern Europe, he has been responsible for business strategies and development in the Czech Republic, Slovakia, Hungary, Russia and Poland. Involved in logistics for over 20 years, both in the operational and commercial area. He gained experience in a number of international logistics companies, where he managed sales, key account and marketing departments. His adventure in the industry started at the groupage department of Pekaes Multi-Spedytor, where he worked as a forwarder. Graduate of the Warsaw University of Technology and a postgraduate course on Logistics Management at the SGH Warsaw School of Economics. Member of the Programme Board of the Polish Supply Management Leaders.

What if online trade had been first?

  • JADWIGA ŻUREK, Sales Director, SG SCM area, Arvato Polska

Since she started work, she has been involved in sales and, partly, marketing. She has worked at Arvato since 2013. She is presently the SG SCM Sales Director responsible for attracting comprehensive logistics projects in the area of e-commerce and B2B, with particular focus on fashion, retail, beauty and high-tech sectors. She is also responsible for co-creating SCM sales strategies and for the development of Arvato, i.e. attracting new projects and co-developing dedicated logistic solution compliant with the needs of present and future customers. She has been involved in the domain of contract logistics and international transport for over a dozen years, occupying management positions at logistics companies of both local and global scope.

Time as contemporary customer's currency

  • JAKUB GIERSZYŃSKI, e-Commerce and Marketing Director, Inter Cars SA

Member of the Chamber of Digital Economy Council. Employed at Inter Cars since 2018, where he develops B2C omnichannel strategies at the I'M Inter Momtors motorcycle segment. Formerly employed at Decathlon for 7 years. He gained experience by managing the sector in the shop, in the customer service department and in the web marketing department. As an e-Commerce director, for 5 years he was responsible for the development of decathlon.pl and for synergies of sales channels. His area of activity covered the support of omnichannel strategy and new business generation in online channels, including digital transformation. He worked to establish an ecosystem between the brand and the customer, by using the latest trends, Internet technologies and activities in a traditional sales channel.

 Demanding customer of Komputronik – challenges in the omnichannel area

  • SŁAWOMIR KOMIŃSKI, Komputronik

Involved in the interactive industry and new technologies for over 18 years. He gained his broad experience in companies such as One-2-One (listed company), where his career stretched from being a Business Development Manager to becoming a Vice-President of the Board of Directors. Linked to Komputronik since April 2012 by being appointed President of the Board of Directors of Benchmark.pl, and since January 2013, when he became e-commerce Director at Komputronik S.A. In 2017 he was appointed Omnichannel Sales Director.

To understand Amazon is to win in omnichannel

  • MAREK RÓŻYCKI, Managing Partner Last Mile experts

He advises his clients in strategic and commercial matters, with particular emphasis on e-commerce and M & A. Marek was a member of the team which introduced DHL, Coopers & Lybrand and Kraft Jacobs Suchard to the Polish market. He was later a managing director at Allied Domecq, International Distillers and Vintners and Monsanto in Poland and in the Ukraine. He created Poland's first express courier company, Masterlink Express, currently DPD Polska. As a CEO of GeoPost - CSEE, he developed a region covering 16 countries, from the Baltic countries to the Balkans, under the name of DPD, whose growth and profitability were far higher than the growth of the sector. Until 2015, he was the Vice-President of Amazon EU responsible for e-commerce and Last Mile in Europe for Amazon.com. He is presently a Non-Executive Chairman at Future Aerial Innovations.


  • KRZYSZTOF PORĘBSKI, Partner Last Mile experts

He advises his clients in matters related to operations, with particular emphasis on process optimisation, project management and building franchised networks of access points. Krzysztof has been active in the courier sector for 20 years. As a manager, he developed business of such companies as DHL, GLS or DPD. As a director for strategic projects at DPD, he built Poland's and Central Europe's largest parcel sorting plant. As a CEO of DPD Strefa Paczki (Parcel Zone), he has developed a network of several hundreds of franchise points and an offer dedicated to the market of e-commerce (B2C, C2C).


 Omnichannel from Europe to China – solution for the new trend

  • DAMIAN KOŁATA, Senior Business Development Manager FIEGE

He has over 10 years' experience in managing supply chains in an international environment. Graduate of the Nicolaus Copernicus University in Toruń and of the Poznań University of Economics and Business. He started his career with managing purchases and stock, and went on to coordinate transnational flow of goods, including import and distribution logistics and customs procedures. He was later responsible for the optimisation of warehouse processes, the correlation of individual logistic actions and the lowering of their cost in the difficult East European market. His knowledge covers the entire supply chain, from production to cooperation with the retail market. Initiator of one of Ukraine's first online shops. He is most interested in logistics in e-commerce and related trends.


  • CHRISTOPH KARG, International Business Development Manager, FIEGE Logistics eCommerce Solutions

Responsible for project CheckOut2China which enable deliveries from European warehouses to customers who are 9000 km away in a mere 4 to 8 days. Experienced Manager working earlier few years in Beijing. Currently is coordinating as well FIEGE flagship store on JD.com cross-border eCommerce platform, JD Worldwide where European manufacturers can to offer their merchandise to access the Chinese market.

Unattended, integrated electronic trade

  • KONRAD FUKS, Atomscript.com
Co-owner of Atomscript, an IT company which designs and implements dedicated applications supporting companies' business processes. Long-term employee of the Department of Logistics and Transport at the Poznań University of Economics and Business. Author of several dozens of publications, including about a dozen articles concerning the automation of business processes with the use of software agents. He has been advising Polish companies on the selection of IT technologies streamlining their operations for over 10 years.