| Session B2 - Mobile technologies in logistics and commerce |
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Several years ago no one suspected that the number of mobile phones could exceed the number of people. Innovative solutions and new hardware and software functionalities have given the mobile technology market an unprecedented boost. Mobile phones, which were originally developed for conversation purposes, have now turned into technologically advanced Smartphones. Notebooks have increasingly been replaced with mini notebooks i.e. netbooks. The mobile market competition also involves tablet PCs which are set to revolutionize the IT market in 2010.
The session will be devoted to an analysis of trends distinctive for this market and a review of solutions aimed at increasing the speed of information transfer and delivery regardless of the location/time of origin and destination, which makes it possible to reduce costs and improve performance. |
| Moderator - Mikołaj Sobczak (Politechnika Poznańska) |
Introduction to session
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Mikołaj Sobczak - Politechnika Poznańska
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| Assistant Professor at the Poznań University of Technology, Institute of Computing Science; Founder and Head of the Mobile Systems Research Laboratories (1999). His academic interests and project activities include such areas as mobile processing, wireless communication, sensor networks, unmanned systems, advanced navigation and spatial databases. Head of an interdisciplinary team consisting of several dozen members and carrying out large research and development projects. |
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Mobility – revolution or evolution in logistics?
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Jacek Pucher - Institute of Logistics and Warehousing
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| Member of w GS1 Working Group for Mobile Commerce and a Group for Extended Packaging. He is a co-author of reports and papers on regional benchmarking in ICT, mobile commerce, development of e-services as well as monitoring of the maturity and development of e-business in Poland. |
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Business in a mobile phone
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Paweł Babut - ORANGE, Polska Telefonia Komórkowa Centertel sp. z o.o. |
| Head of numerous innovative projects such as: a project regarding enabling Telekomunikacja Polska and Orange to participate in Payback, a loyalty programme, and the Fotokody multi-operator project. He manages the development of innovative services in the area of mobile and Internet marketing in Orange and Telekomunikacja Polska. He also took part in the O! loyalty programme project in TP (design and implementation stages) and was responsible for managing marketing campaigns for the TP Group. |
Why are mobile applications so important for your current business?
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Marcin Michalski – Allegro Group
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Since 1997 in the telecommunication business. He has 8 years experience in management of IT and telecommunication projects. Currently he is responsible for implementation of the strategy for mobile solutions of the Allegro Group, gathering the biggest e-commerce services in Poland (Allegro.pl, Ceneo.pl, Bankier.pl, otoMoto.pl, otoDom.pl and others).
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How to design a modern mobile application
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Krzysztof Wilkosz - SKK SA
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Sales Director at SKK S.A. For more than 10 years he has been involved (as consultant and advisor) in projects connected with automated identification for: logistics solutions in warehouses, mobile solutions, data capture in production. Hes has been also a consultant for implementations of Warehouse Management Systems, Pisk to Voice solutions, 1D and 2D bar codes, RFID and automated labeling.
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