| Session B1 - ECR: Value creation through cooperation on the FMCG market |
| The recent financial crisis and economic turmoil have affected a number of economy branches with varying strength. The recession has undoubtedly left its mark on the FMCG sector as well, providing an impulse to undertake bold optimization projects and consolidate strategic cooperation between business partners. The partnership-based approach to building lasting relations in supply chains and joint creation of value for buyers and consumers are not just empty slogans promoted by consultants or an innovative instrument in competitive rivalry. For the majority of companies, it is a foundation of their business - a basis which ensures long-lasting competitive advantage. The session will involve a presentation of projects implemented by ECR Polska and other European ECR organisations, focusing on basic elements of supply chain management, joint projects seeking to improve on-shelf availability of stock and advanced concepts for long-term business cooperation. |
| Moderator – Ireneusz Fechner (Instytut Logistyki i Magazynowania) |
Introduction to session
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Ireneusz Fechner - Instytut Logistyki i Magazynowania
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| Chancellor and academic and teaching employee at the Poznań School of Logistics. Academic and research employee at the Institute of Logistics and Warehousing. In his research works, he primarily tackles the issues of supply chain management and intermodal transport systems and logistics centres. He also provides consulting services in this area. Author of numerous pulications, including monographs. Co-editor of reports on logistics in Poland, which are prepared by the Institute every 2 years. Co-founder of ECR Poland and Director of many years of the ECR Poland Office. Member of the Management Board of the Polish Logistics Association and of the Logistics in Transport Section within the Committee on Transport of the Polish Academy of Sciences. |
"New Ways of Working Together" project
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Kef van Helbergen - real,- (Co-chairman ECR Polska) |
| President of real,- Sp. z o.o. i Spółka – Spółka Komandytowa. From 1993, connected with METRO Group and performing his duties in Belgium, Indonesia and China. For over five years worked as a chief operating officer and sales director in a Chinese branch of Makro. In 2003, he moved to the position of Director for Supermarkets in Ahold Polska and became responsible for the operating activities of the Hypernova network in Poland. Two years later, he was appointed to the position of General Director of Ahold Polska Sp. z o.o. Since 2009, Co-chairman of ECR Poland. |
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Richard Reed - Procter & Gamble (Co-chairman ECR Polska) |
Following his studies at Biristol Unversity, he commenced working at Procter and Gamble in 1986. He held various positions, mainly in the area of marketing and sales in the United States of America and in Geneva. In Poland for 4 years, holding the position of Customer Business Development Director for Poland and Baltic States.
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Jointly Agreed Growth project – Nestle and Makro in Poland
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Artur Wójcik - MAKRO Cash and Carry Polska S.A. |
| Artur Wójcik started his career at Hala Makro in Krakow in September 1995. He took part in many successful projects. Among others, as the Director for Marketing and Sales Promotion he organized in years 2002-2003 the Marketing Department in Makro. In 2003-2004, as the Manager of the Development of New Products he elaborated and then implemented a new concept called “Junior Store” Since May 2007 he has been engaged in elaboration, implementation and realization of a strategy for Customer Group Trader, including Advisory Programme for Retail Trade. |
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Paweł Sawa - Nestle Polska S.A.
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| Graduate of Lazarski School of Commerce and Law in Warsaw. He started his professional career in 1994 at the Kompania Piwowarska, where he set up and developed a distribution and retail network of merged breweries Tyskie and Lech: in Warsaw and in the central and eastern regions of Poland. First experiences in the modern trade he gained in CEDC Group as National Key Account Manager. He was responsible for the development of sales as well as contacts with all petrol stations networks. Then he continued his career in the sales department of Carlsberg Polska, where he was responsible for cooperation with key customers in discount, hipermarkets and supermarkets channels. He joined Nestlé Polska in 2007 as Key Account Manager. He is responsible for sales to key customers. Since July 2008, in cooperation with Makro C&C he realizes the Jointly Agreed Growth Project (JAG project). He is a member of international groups operating in the framework of Nestlé: Lidl International Team oraz Metro International Team. |
Cost analysis of pallet management in an enterprise. Case study
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Maciej Kubiak, CHEP Polska Sp. z o.o. |
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Sales an Asset Management Manager and Commercial Proxy at CHEP Polska – the Polish branch of an international company specializing in pallet rental services. He has been working for CHEP Polska since 2001. He has managed the Polish team responsible for the development of pallet rental services on the local market for 8 years. Specialist in supply chain management, he has a long-standing experience and knowledge of issues concerning pallet management in companies.
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